MECHANICS: The itinerant action “A Cara do Rio” (Rio’s Face in a rough translation) occurred during the months of October and November, 2010, in the cities of Campinas, Sorocaba and São Paulo.

CC&M was responsible for the production of the entire communication of the event, which included external adhesive application and adaption of the internal part of a bus with an entertaining area for the exhibitions for videos about the city of Rio de Janeiro.

The bus stood on the parking lot of Power Center (Campinas), Esplanada (Sorocaba) and Center Norte (São Paulo).

Children up to 15 years that passed through the place were able top articulate on the cultural contest where touristic points of the “marvelous city” were painted, and the responsible for the best painting won a trip to get to know the city of Rio de Janeiro.

RESULT: The action was a great satisfaction and counted with the participation of various children, apart from hitting its greater objective, which was the disclosure of touristic points of Rio.

CC&M COMUNICAÇÃO E MARKETING: CC&M Comunicação e Marketing took care of the entire organization, visual communication and graphical projects of the event.

See the images of the event: