MECHANICS: In the years of 2011 and 2012, CC&M organized the 1st and 2nd editions of Cartoon Race at ‘Chácara do Jockey’ in São Paulo.

With the objective of improving the integrity between parents and sons, the enrolled children ran along with a responsible, united by a elastic strap and dressed with the same t-shirts.

Cartoon’s characters gave a warm-up for the little athletes and encouraged them at the start-off, apart from making presentations, games with the children and rifts of gifts throughout the entire event.

In the first edition, children of 7 to 14 years participated, divided into courses of 1km to 3km. On the second edition, the event was upsized, having children from 4 years to 14, and counting with courses from 50m to 3km.

RESULT: The events were of lot of success, there was a big growth of participants in between the first edition to the second, improving the encouragement of children to practice sports.

An other important fact about the event was that part of the liquid valor earned with the enrollment was donated to NGOs that posses programs against bullying.

CC&M COMUNICAÇÃO E MARKETING: CC&M Comunicação e Marketing acted in the competition entries, operation and assembly of structures.

See the images of the event: