Finlandek PDV Action

‘Extra’ Hypermarkets

DATE: April 04th to May 11th, 2014

MECHANICS: With the objective of showing to the public that the brand possesses new products with a differential design and by a really attractive price, the Pão de Açúcar group assembled for Finlandek, brand exclusive of the group, a showroom personalized for the exposition and sell of the new line of products for kitchen, bed, table, bath and decoration.

RESULT: The structure of the showroom was built on Extra Itaim (G3 floor), pleasing the clients that passed through the site, and showing in a singular way the new line of products from the Pão de Açúcar group. The showroom was a  success, tripling the sales of the brand at the time.

CC&M COMUNICAÇÃO E MARKETING: Apart from the creation of the stand’s  structure, CC&M Comunicação e Marketing was also responsible for the hiring of the promoters and of the cleaning and safety services of the place.

See the images of the event:

CC&M - Comunicação e Marketing
Rua Michigan, 585 - Brooklin
04566-000 - São Paulo - SP - Brasil
Phone: 11 5532 - 2622


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