MECHANICS: Annually, in the month of September, the city of São Paulo holds the Pão de Açúcar Relay Merathon SP, which consists of covering 42km of a marathon divided in teams of 2,4 or 8 athletes.

For the kits delivery, CC&M offers a differential delivery and anticipated for big groups, companies and others who take grand quantities of kits. On the day of the event, there are areas given for this groups to assemble support tents to their athletes, tent for Cliente Mais (special clients) and collaborators of the Pão de Açúcar group, hydrating posts, lockers and promotional actions of companies that are always interested in exposing the brand and products in the event.

RESULT: A great success and with constant public growth that the event earned throughout the years being one  of the most traditional and awaited events in the sportive calendar, making part of the ‘Virada Esportiva’ of the city of São Paulo and as incentive for the Global No Car Day.

CC&M COMUNICAÇÃO E MARKETING: CC&M Comunicação e Marketing was and still is responsible for the organization of the event since its second edition in 1994, acting on the competition entries, operation and assembly of structures.

See the images of the event: