DATE: Between April and October, 2015

MECHANICS: Mizuno ‘Runderful’ Experience happened in between April and October, 2015, an action directed specially to students of the sportive companies sponsored by Mizuno in São Paulo: Run&Fun and Ztrack. The action was held every Saturday by the morning on the training points of the companies at USP.

With the objective of promoting the interaction among the practitioners of the race and the brand’s products, it was created a car fully adhesived containing models of Mizuno’s shoes. The students could choose and test the most appropriate models for their type of step and test them during 15 days.

RESULT:  The action was of great success and counted with the participation of almost 500 students of the companies, with more than 800 test drives being made. At all, during the six months of action, more than 40 thousand  km were covered with the 15 different models of the shoes that were available for the students.

CC&M COMUNICAÇÃO E MARKETING: CC&M Comunicação e Marketing was responsible for the application of adhesive on the car, and operation of the entire event.

See the images of the event: