Pão de Açúcar Kids Race in São Paulo

Pão de Açúcar

DATE: Annually

MECHANICS: Annually, in May, the city of São Paulo holds the Pão de Açúcar Kids Race, wich happens on the same way as the adults’ one, with event’s personalized t-shirts, chest number, timing chips and a post-race kit, apart from counting with age related courses for the participant children.

The event also promotes educational plays with sustainability concepts, apart from the recreational areas offered by partners of the event, who can activate their brands this way.

RESULT: An event that serves as encouragement for the practice of sports since young, grows each edition with its participants number, apart from receiving constant requests for it to happen more than once a year.

CC&M COMUNICAÇÃO E MARKETING: CC&M Comunicação e Marketing has been responsible for the event since its first edition in 2004, acting since the competition entries, operation and assembling of the structures.

See the images of the event:

CC&M - Comunicação e Marketing
Rua Michigan, 585 - Brooklin
04566-000 - São Paulo - SP - Brasil
Phone: 11 5532 - 2622


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