MECHANICS: Promoted by the Pão de Açúcar group, the Pão Music was a series of free shows out doors that had been through various Brazilian cities.
RESULT: During the 14 years, the event hit a public superior to 9 million people in the entire country, with a public average, per event, of 100,000 people, and 2,000 on VIP area.
CC&M COMUNICAÇÃO E MARKETING: CC&M Comunicação e Marketing was responsible for the stage assembly, scenography, decoration, VIP’s buffet service, production of all the material of visual communication of the event, apart from security and cleaning of the place after the event.