DATE: March 17th, 2008

MECHANICS: CCC&M made a gigantic teaser action with the one named “QUECAMINHAOEESTE.COM?” (WhatTruckIsThis.Com? in a rough translation). The action was carried with truck with adhesives with the alusive call to the website of the campaign, circling by São Paulo, Franca, Campinas, Ribeirão Preto, Sorocaba, Belo Horizonte, Uberlândia, Campo Grande, Londrina, Joimville and Porto Alegre.

RESULT: Apart from the teaser awakens curiosity among the public, the action generated viral marketing and strategic actions of guerrilla marketing and blitz intensified the campaign. On a later basis the “Caminhão do Faustão” ( Faustão’s Truck, on a rough translation)  was launched.

CC&M COMUNICAÇÃO E MARKETING: CC&M Comunicação e Marketing  was responsible for the operation and transportation of all the actions of the campaign.

See the images of the event:

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