DATE: Between March and October, 2014

MECHANICS: Mizuno launched a new running circuit in between March and October, 2014; a half marathon that passed through six big capitals starting with Belo Horizonte, Rio de Janeiro, São Paulo, Porto Alegre, Salvador and ending in Brasília.

CC&M offered an ideal yet competitive course, focusing mostly on the athlete’s performance, apart from an arena with high level structure containing relaxing massages, stepping test, DJ, store with Mizuno products, and, moreover, the athletes of Porto Alegre had the opportunity to participate on the round table – a debate with athletes sponsored by Mizuno – and the inauguration of FORM test, the first test of posture evaluation while racing created by Mizuno, and the support towards athletes before, after and throughout the race, with hydrating posts, isotonic distribution, fruits and lockers.

RESULT: All the editions were a great success, with lots of compliments and requests for the event to happen more than once a year in each city, and even expand to other regions.

CC&M COMUNICAÇÃO E MARKETING: CC&M Comunicação e Maketing was responsible for the general organization of all the editions, acting since the competition entries, technical directory and operation of the event.

See the images of the event:

Back to Cases