March 29th, 2014
Test Drive: Mizuno Sayonara 1 Shoes - Women's Day
In honor to the International Women’s Day, Mizuno supported a train promoted by the justice promoter Maria Gabriela Prado Mansurr, by the blogger Paula Narvaez and by the dentist Deborah Aquino; all are well known in the female running world and that all found in this sport a way of valorizing their self-esteem.
The goal was to encourage women who suffered domestic violence or that were diagnosed with breast cancer.
This way, the brand offered a test drive of the Sayonara 1 model for the runners to try on the shoes in their trainings, apart from massage and Mizuno gifts rift. An action that had the organization and coordination of CC&M Comunicação e Marketing.