May 17th, 2014

The 18th Pão de Açúcar Kids Race took place on the sportive conjunct Constâncio Vaz Guimarães, in São Paulo capital, under the organization of CC&M Comunicação e Marketing, who is responsible for the production of the event since its first edition, in 2004.

The children race counted with the participation of 5,000 children, born from 2002 to 2010, apart from the ‘Fraldinha’ category, for those born in 2013, 2012 and 2011, in which the children race along with their parents.

The event also promoted educational games with sustainability concepts, apart from the recreational areas, provided by the partners, who were able to activate their brands.

More than 60 thoussnd children had participated of past editions of the event, which happens on the same way as adults races, with a event’s t-shirt, chest number and disposable timing chip.

The event possesses different race courses in accordance with the age of the participants, group organized starts-off with predetermined schedule.

Check the event's images: