May 25th, 2014

São Paulo held,on May 25th, the third edition of Mizuno Half Marathon, a new road running circuit with races of 21km focusing in the development of the athlete’s performance. Approximately 4,500 runners assembled at the Jockey Club willing to challenge themselves and improve their times in long distance races.

Throughout the course of 21.097 km, the racers counted with hydrating posts, sponge distribution, a providing of gel carbs and isotonics. Apart from that, rhythm marker clocks were strategically distributed along the course and a DJ helped to motivate even more the participants.

Not only that, but at the race’s eve, at the event’s arena, the enrolled were able to relish a exclusive space with massage (Care Station), Mizuno Store and a stepping test, in which the athlete can discover his kind of step. The event also made a social action in which the collected shoes were donated to ACE Kauê of Itaquera Azevedo, institution that has as goal, to change the life of poor athletes.

All the athletes that finished the race received a participation medal, and the first three placed athletes of each category (masculine and feminine) won a money award, a Mizuno pair of shoes and gifts from the partners of the event.

CC&M Comunicação e Marketing was responsible for the organization of the entire event, acting since the competition entries, technical directory until the operation of the event.

Check the event's images:

Watch the videos of the event: