June 4th, 2016

My Kids Run
Children’s Race

The 1st Edition of My Kids Run happened on June 4th at Constâncio Vaz Guimarães Sportive Conjunct, in the city of São Paulo, under the organization of CC&M Comunicação e Marketing.

We counted with the support of RiHappy’s Store at Cidade São Paulo shopping mall (Av.Paulista), that during the two days preceding the event, held the kit’s delivery.

In total, 1,500 young athletes participated, and were sorted in the following categories: Born in 2004 to 2012, and the “Fraldinha” category, for those born in 2013, 2014 and 2015; the participants from Fraldinha category had their parents/responsible running by their side. Courses were divided in lengths of 50m, 100m, 200m and 400m, in accordance with the runner’s age.

The event’s arena offered to its participants various playful activities, arts studios, facial painting, balloon writing and theatrical presentations.

The competition among children was held in a ludic and inclusive way, because, apart from all the participants being given a medal, there was also a category exclusive for children suffering from physical deficiencies, that had their parents helping them to cross the finish line. All children were properly identified with chest number (containing the participant ’s name) and a foot chip (disposable) to keep track of the race’s time. The event’s kit, the event’s T-shirts and the podium were all customized with the event’s brand.