São Paulo held, on September 7th, at Carrefour store in Pinheiros, the Cycling Tour of the company’s 40th birthday, an event closed for the brand’s employees only.

The tour left at Carrefour Pinheiros, located on Av. Das Nações Unidas, 15187 and went through the express track of Marginal Pinheiros up to Candido Portinari State Park.

Before the beginning of the tour, the participants were able to rent bicycle and helmet, which were returned only at the end of the event. There was also a sound car that enlivened the participants during all the 12km of track. At the end of the course, the participants were welcomed by a band, and were able to withdraw a hydrating kit, containing water, fruits and biscuits by Carrefour. 

The 19th Pão de Açúcar Kids race happened on May 30th at Constâncio Vaz Guimarães Sportive Conjunct, in São Paulo capital, under the organization of CC&M Comunicação e Marketing, responsible for the production of the event since its very first edition in 2004.

The kids race counted with the participation of 5000 children, born in from 2003 to 2011, apart from the “Fraldinha” category, for those born on 2014, 2013 and 2012, in which the kids ran along with their parents.

The event also promoted educational games, with sustainability concepts...

‘Runderful’ Experience is an Experience Marketing action pointed towards the sponsored sportive companies Mizuno, Run&Fun and Ztrack.

A ação realizada pela Mizuno e operacionalizada porThe action provided by Mizuno and operated by CC&M Comunicação e Marketing has as objective to promote the interaction between the race’s participants and the products of the brand.

From April 25th to October 10th, ‘Runderful’ Experience will be present on all Saturdays at the company’s training points, on USP, providing 8 models of Mizuno running shoes, so that the students can choose and test them in their trainings throughout 15 days.

CC&M Comunicação e Marketing, along with Mizuno, made a test drive of Mizuno’s new shoe ‘Wave Creation 16’ , at USP’s Olympic Lane.

The action, exclusive to the students of the sportive company Run&Fun, happened on February 28th, assembling approximately 200 runners,

Apart from testing the new brand’s model, those who were present could also identify their kind of step, through the stepping test, make a massage, and taste a healthy breakfast, with fruits and detox juices.

Approximately 1000 people were present at the Ibirapuera’s Olympic Center, in São Paulo.

The reason was the 2nd Run&Fun Relay Race, which counted with the participation of 300 students from the sportive company on the adults relay race, and 100 children on the kids race. The event happened on December 7th, 2014, from 7am to 12pm, and started with races of 50m, 100m, 200m and 400m to encourage the younglings in practicing the sport.

The runners of the sportive company, on the other hand, could make doubles and trios to cover the 400m of the athletics track throughout an hour. The winners of each category received a trophy.