São Paulo held, on November 30th, 2014, on its Zoological Garden, the second edition of ‘Circuito CAIXA Rios e Ruas’ – a new running circuit of 5km and a walking circuit with 3km with courses that pass through rivers and streams hidden under the huge city of São Paulo.

Throughout the courses of either race or walk, the participants could count with hydrating posts and post-race with fruits and a medal for those who crossed the finishing line.

At the event’s arena, the participants could also appreciate the ‘Mostra Rios e Ruas’ gaining further information about the invisible rivers of São Paulo.

The ‘Pão de Açúcar’ Relay Marathon of São Paulo – one of the biggest road races of the world – counted with 35 thousand athletes, on its 22nd edition.

Under the organozation and production of CC&M Comunicação e Marketing, the event counted with teams of 2,4 and 8 integrants, distributed in masculine, feminine and mixed categories.

The partners of the 22nd Pão de Açúcar Relay Marathon performed brand activation actions as ‘Taeq’ – which had a stretching and cereal eating tent – at the Athletes Square.

To present the Mizuno Creation 15 Shoes, the brand – under organization and coordination of CC&M Comunicação e Marketing – made an action along with the sportive company Ztrack in which approximately 150 students were able to make a test drive of the new model of the shoes, apart from enjoying other things as a post-train massage, discover their kind of step through the Stepping Test and participate on the prizes rift.

The action took place at USP, in accordance with the train provided by the company at the place,on Saturdays, in the morning, to its students.

The 18th Pão de Açúcar Kids Race took place on the sportive conjunct Constâncio Vaz Guimarães, in São Paulo capital, under the organization of CC&M Comunicação e Marketing, who is responsible for the production of the event since its first edition, in 2004.

The children race counted with the participation of 5,000 children, born from 2002 to 2010, apart from the ‘Fraldinha’ category, for those born in 2013, 2012 and 2011, in which the children race along with their parents.

The event also promoted educational games with sustainability concepts, apart from the recreational areas, provided by the partners, who were able to activate their brands.

CC&M Comunicação e Marketing created and assembled, for Finlandek – brand exclusive to the Pão de Açúcar group -, a personalized stand for the presentation of the new line of articles of kitchen, bed, table, bath and decoration.

The objective was to show the oublic that the brand possesses products with differential design, by a really attractive price. The action will take place on Extra Itaim (G3 floor), between April 04th and May 11th, 2014.

Apart from the creation of the structure of the stand, CC&M was also responsible for the hiring of promoters, cleaning and security services of the site.

The Summer CrossFit Brazil was held from February 01st to 16th, on the Enseada Beach in Guarujá – SP. Bringing up the attention of more than 5,000 people, the event had as main goal to spread the sport, and promote the continuous practice of physical activities.

The tournament was divided in three parts, each one a weekend apart, with the following schedule: 02/01 and 02/02 – Tournament closed to official organs.   02/08 and 02/09 – Closed dispute among 28 gyms (training centers), those being 27 from Brazil, and one from Paraguay.   02/15 and 02/16 – Open Tournament Summer CrossFit Brazil, intended to men and women who were seeking their space among the greatest of the sport.